en Vicky Ridwana

Every person on this earth more or less definitely have a sense of pride. Which became a byword is that if a sense of pride is so striking, so that people around him feel disturbed though they do not actually exist ‘affair’ nothing to do with behavior rather ‘low profile’ it. Whether it comes from which language the word ‘dignity’ is absorbed, but it seems not from the Dutch language (verwaand, ijdel) or English (vain, conceited, vainglorious). This form of prestige attitudes can manifest in many ways and certainly do not have the raw parameters to make the assessment of an attitude of pride or not categorized.

A president can only feel pride for carrying a briefcase and take it as a duty aide. A wealthy person might feel proud to associate with people who are considered not comparable to his wealth. There was even a had a high position feels proud to walk along with his own mother who in his glasses tagged as ‘hillbilly’. Or there is also a husband who feels ashamed to invite her to parties or other social gatherings. Continue reading »

Prestige! Classes or types of customers such as whether the need prestige? Our expectations, the consumer must have a relatively rich. It’s easy to understand because they have greater purchasing power. Thus, they have the ability to show off. They were showing off to other consumers that can not afford or simply want to convey the message that they had achieved a higher status.

Indeed, for this prestigious business, consumers in Indonesia are relatively visible characters stand out. Not surprisingly, many brands of many products that should not be sold in Indonesia, but still has a big market. Just look at some major malls in Indonesia. Many international branded products that look in there. Looking at the outlets of large, surely they have a big enough demand.

You are what you drive! This is a slogan that is spoken but not much visible. The Indonesian market has a great variety of cars. For a country with per capita income is still low, the number of luxury cars on the street is relatively Continue reading »